The Impact of Product Package Information on Consumer Behavior toward Genetically Modified Foods

Genetically modified (GM) technology in food production continued to generate controversies. Consumers were concerned with the GM foods about the healthy and environmental risks. While consumers’ acceptance was a critical factor affecting how widely this technology be used. According to the research review, consumers’ lack of information was one of the reasons to explain consumers’ low acceptance toward GM foods. The objective for this study wanted to find out would informative product package affect consumers’ behavior toward GM foods. An experiment was designed to investigate consumer behavior toward different product package information. The results indicated that the product package information influenced consumer product trust toward GM foods. Compared with the traceability production system information, the information about the GM rice was approved by authorized organizations could increase consumers product trust in GM foods. Consumers in Taiwan saw the information provided by authorized organizations more credible than other information. Keywords—product package information, genetically modified food, consumer product trust, risk perception, benefit perception.